“Busworld” is the most important fair of Volvo Buses, held every two years in the city of Kortrijk, Belgium. It has approximately 30,000 visitors from around the world who come to meet with all the major suppliers in the industry.
2013, was “Green Efficiency – Beyond Euro 6″ the main communication theme for Volvo Buses.
As part of their branding they wanted to show more physically how one communicates their brand at fairs.
We have been using CGI – drawings, 3D modulations from Expo Vision AB and created a virtual environment where you can visit the virtual exhibition and see real images from different parts of the stand of 1000m2.
With our technology, we can now use the same functions in a modulated 3D environment as in a panorama photographed in HDR (high dynamic range) and offer the same publication opportunities across all platforms. In this tour, we have worked with both motion-based content in HD and still images.
In this application, you can walk around in our fair stand and get a feel of how we communicated in the real place. Very good for us to visualize our further work on exhibitions and events.
Thomas Lundqvist – Manager Marketing Communication at Volvo Bus Corporation